5 Instagram Changes: What Marketers Need to Know

Are you up to date with the latest Instagram changes? Want to know what the changes mean for marketers? In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm. In this article, you’ll discover how the most recent Instagram changes can affect your marketing. [...]

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How to Help Your Staff to Curate Content

Is third-party content part of your social media marketing mix? Do you have multiple people in your company who discover content? With the right process, a team can become a content-curation powerhouse. In this article, you’ll discover how to set up a collaborative workflow for content curation. #1: Establish Team Structure Collaboration starts with structure. [...]

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6 Tips for Better Facebook Live Broadcasts

Thinking of going live on Facebook? Wondering how to get the most out of your Facebook Live broadcast? With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more. In this article, you’ll discover six tips to succeed with your next Facebook Live broadcast. #1: Promote Before [...]

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Facebook Live Rolls Out Continuous Streaming: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Enables Continuous Live Video Support and Geogating: “Facebook will now allow non-stop, long-form broadcasting.” TechCrunch reports that the [...]

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Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? Sue B. Zimmerman joins us to explore the latest Instagram updates. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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6 Visual Apps for Creating Social Media Content

Do you need to create content on the go? Looking for mobile apps to help? A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device. In this article, you’ll discover six mobile apps to create content for your social media profiles. All apps mentioned are available for [...]

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3 Ways to Grow Your Audience on Snapchat

Do you want more followers on Snapchat? Are you taking advantage of every connection option? Using the right tools to their fullest potential will grow your following and increase the chances that others will discover your Snapchat profile. In this article, you’ll discover three ways to grow your audience on Snapchat. #1: Make an In-Person Connection [...]

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2016 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and [...]

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How to Connect Your WordPress Blog to Medium

Do you want more exposure for your blog content? Have you thought about cross-posting your blog content on Medium? Republishing your WordPress blog posts on Medium gives your business another incredible source of traffic to your site. In this article, you’ll discover how to automatically publish your WordPress blog posts on Medium. #1: Install the [...]

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T.S.A. Replaces Security Chief as Tension Grows at Airports and Age

Peter V. Neffenger, the agency's administrator, removed Kelly Hoggan as part of an overhaul after facing a backlash over waits at airport security lines and management problems.

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How to Improve Your Facebook Ad Performance

Do your Facebook ads generate leads and sales? Want to scale your success with Facebook advertising? By working with audiences and ad set structure, you can improve the performance of your Facebook ads exponentially. In this article, you’ll discover how to use Facebook Audience Insights to improve the performance of your Facebook ads. #1: Find [...]

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How to Publish Content on Apple News: A Step-by-Step Guide

Do you want more exposure for your content? Have you considered publishing your content on Apple News? Apple News lets you deliver both visual and text-based content directly to a growing number of iOS mobile devices. In this article, you’ll discover how to become an Apple News publisher. What Is Apple News? Apple News is [...]

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Facebook Live Video Map Shows Global Broadcasts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Interactive Live Broadcast Map: Facebook introduced an “interactive map that shows you [public Facebook Live] [...]

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Content Creation Hacks: How to Quickly Produce Valuable Content

Do you create content for your business? Looking for an easier way to make your content work for you? With Nick Westergaard’s help, discover easy ways to create and repurpose your content. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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14+ Tools for Bloggers

Are you a busy blogger? Looking for new, unique tools to help you work smarter? The right tools will help streamline and improve your blogging. In this article, you’ll discover more than 14 tools to help bloggers quickly, efficiently perform common tasks. #1: Source Free, Quality Images A picture is worth a thousand words. You [...]

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5 Steps to Improve Your Customer Service Using Twitter

Do your customers use Twitter to ask questions and request support? Need a better way to manage your Twitter support? By following the steps in this article, you’ll deliver a superior customer service experience on Twitter. In this article, you’ll discover how to create a better Twitter customer service process for your business. #1: Create [...]

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How to Measure Your LinkedIn Activities

Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn. [...]

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3 Ways to Use Psychology in Your Social Media Marketing

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article, you’ll discover three ways to use psychology in your [...]

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Are These Invisible Forces Hurting Your Blog?

Every now and then I’ll wake up in the morning, check my stats and think, “Wait…what’s that?” It’s a weird feeling when something dramatically alters the life of your blog and you aren’t sure why. Traffic, rankings, conversions… all these things can be affected by seemingly invisible forces. Today I’m going to talk about a...

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How to Add a Services Section to Your Facebook Page

Are you a service-based business? Want to market your services through Facebook? The Services section on Facebook allows professional service businesses to create a Services tab to highlight their offerings. In this article, you’ll discover how to use the Services section of your Facebook page. Check if You Have Access to the Services Section To find [...]

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How to Use LinkedIn to Connect With Prospects

Do you use LinkedIn to find business opportunities? Are you looking for tips to reach new leads? LinkedIn has a number of features that make it easy to develop relationships with the right prospects for your business. In this article, you’ll discover four ways to use LinkedIn for business. #1: Identify Warm Prospects With over [...]

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Amazon Launches YouTube-Like Service: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Amazon Targets YouTube With Video Upload Service: Amazon debuted a new video upload service that allows users to “post videos [...]

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Snapchat and Podcasting Growth: What the Research Reveals

Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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How to Create Quality Facebook Canvas Ads

Do you want to reach more mobile Facebook users? Wondering how Canvas ads might help? Facebook Canvas lets you create full-page, interactive mobile ads that work like landing pages for tablet and smartphone users. In this article you’ll discover how to create quality Facebook Canvas ads. Why Facebook Canvas? Facebook Canvas is a new tool [...]

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4 Tips to Improve Your Pinterest Exposure

Is the Pinterest algorithm burying your pins? Looking for tips to get better exposure in the Pinterest Smart Feed? Pinning more isn’t always the answer to increasing your visibility on Pinterest. In this article you’ll discover four ways to improve the quality of your pins and boards on Pinterest. #1: Clean Up Your Account Every [...]

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How to Use Facebook Messenger for Business

Do your customers use Facebook Messenger? Wondering how you can help people find you on Messenger? Recent updates make it easier for businesses to communicate with customers via Messenger’s private, one-to-one messages. In this article you’ll discover how to connect and engage with customers using Facebook Messenger. Note that all app screenshots used in this [...]

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How to Drive Traffic to Your Website With Pinterest

Looking for ways to improve your Pinterest marketing? Do you want to make your pins more clickable? To generate leads, conversions, and sales from Pinterest, your pins need to do more than move people to like and repin. In this article you’ll discover how to create pins that encourage people to click through to your [...]

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Periscope Saves Live Videos Beyond 24 Hours: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Beta Testing Full Archives of Live Video: Periscope is testing a new feature that will make it [...]

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Social Media Visuals: How to Easily Create Visuals Without a Designer

Do you use visuals in your social media? Want tools and tips to help you create images? To discover how to create great social media visuals when you’re not a designer, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]

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8 Tips to Simplify Your Social Media Marketing

Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity? Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time. In this article you’ll discover eight tips to help busy social media marketers be more productive. #1: [...]

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Why You Might Want to Reconsider Using Ads on Your Blog

The last week or so we’ve been talking a lot about making money from your blog and all the various issues that can arise. One aspect of this topic is the idea of putting ads on your blog. Is it a good idea? Well, sometimes. And sometimes it is a really, really bad idea. In...

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New Facebook Sharing Options: What Marketers Need to Know

Do you want more people to share your content on Facebook? Are you taking advantage of Facebook’s sharing features? Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook. In this article you’ll discover how the new social sharing [...]

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